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Result for Part Number: Cohen, Leo Sr. : Item Detail |
| Leo J. Cohen Sr. of Wheel Goods Corp, Playrite Bicycle and West Coast Cycle Supply Co (WCCSC) |
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| Howie`s father, Leo Jerome Cohen Sr. (1914~1963) started in the bicycle business in 1939 when he borrowed $5.00 from his father-in-law (my grandpa Singer) to purchase a used bicycle which he repaired, painted and sold for $10.00. He repaid grandpa Singer the 5 bucks and purchased another used bicycle with his first profit. This was done while he was a door-to-door salesman for a magazine distributor and he was doing the bike repairs in the basement of our small house in Minneapolis, Minnesota. This humble beginning evolved to; (1) a small bike shop within a few months, (2) a partnership in a very large bicycle Mpls. retail store, Wheel Goods Corp with his brother-in-law in a few years, (3) the purchase of a retail bike shop at 168 N. La Brea, Los Angeles, CA in 1947, (4) a small chain of three retail bike shops in L.A. named Playrite Bicycle Supply, and (5) the establishment of the wholesale distributorship of West Coast Cycle Supply Co., Inc. in 1958 which became a major player in the bicycle industry of the USA and Japan. Additional text and pictures pending.| Picture Gallery for this Item (click images to enlarge) |
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